Drivers of globalization potential include Cost Drivers, Customer Drivers, Competitive Drivers and Government Drivers. Over which of these do organizations have greater (or lesser) control? What actions can be taken to exploit certain drivers?
Provide examples of companies that fall under the multi-domestic or global strategy. Briefly identify their strategies.
What characteristics do international managers need? How can companies prepare managers for international assignments? How can managers position themselves for international experience and careers?
Discuss the roles, characteristics and challenges faced by Country Managers.
What strategies can transnational companies employ to mitigate the complications of multiple reporting structures? (Consider, for example, a marketing manager that reports to both a country manager and a marketing executive at corporate HQ.)