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Propose that you work for Taco Bell and you advertise during The Voice. Its rating is 19. This is equal to 21.3 million TVs. The Voice charges $700,000 for a 30-second ad. If a meal contribution at Taco Bell is $0.60, how many purchases are required to break even for the ad costs?

a.1,454,598

b.700,000

c.1,166,667

d.420,000

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