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Propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:

• The case study

• The understanding of the competition

The likely attitude of the Frequent Flyer Program members at the time of the events
Propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.

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