Promotion

This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix, this should include apreliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling massselling (advertising and publicity) and sales promotion should all be addressed in detail.Competitive AdvantageCompetitive advantage is an important goal of every company, so address whether your company has a competitiveadvantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitiveadvantage with respect to how they promote their products. Again, this section should only discuss whether your companyhas a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Onceyou have stated your position, remember to include your rationale. BBA 3201, Principles of Marketing 5Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page.References should include at least one additional, credible reference beyond the textbook. All sources used must bereferenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Includethe use of subheadings (this week consider Promotion and Competitive Advantage in Promotion).