Promotion represents the various aspects of marketing communication about the product or service with the goal of generating a positive customer response. This section of your paper should address:

Where and when can you get across your marketing messages to your target market?

Will you reach your market by advertising in the press, on TV or radio, on the Internet, on billboards, or some other fashion?

How do your competitors do their promotions, and how does that influence your choice of promotional strategy?

What other non-advertising forms of promotion will you use? Social media? Personal selling? Sales promotion? Public relations and publicity? Give examples of each.

What message will your promotion emphasize?