Promotion is one variable of the marketing mix sellers, Ask an Expert

Management Studies

Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence
customers' attitudes and behaviors.

Select one industry from the list below, and conduct research about strategies that companies in the industry use to promote their products or services. In your report, include communication channels the companies use.

What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry.

Please select one of the industries listed below, and search for information about the promotion strategies of a couple companies in the industry.

Soft drink

Fast food

Snack

Hotel

Restaurant chain

Cell phone

Computer tablet

Banking

Insurance

Automobile

Airline

Entertainment

Magazine

Hair products

Cosmetics

Personal care products

Dental care products

Medicine

Department store.

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Marketing Management, Management Studies

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