Promotion Analytic Assignment:

Design a promotion activity for the product you chose in your previous assignment. Please be as specific as possible. Please read the linked article -- Steps to Planning a Successful Promotional Campaign (Links to an external site.)Links to an external site. and then,

Choose your target market: describe three characteristics of your target market

Choose three digital platforms for your promotion. Justify your choice.

Explain your overall objectives for your promotional activity and expectations for the results of a one week campaign.

Develop your promotional message -- the one you are going to "post" one your digital platform.

Determine a promotional budget

Choose one tool to collect data that could help you determine the effectiveness of your campaign.

Find one previous marketing campaign for a similar product (Screenshot is expected as well as necessary explanations)

Collect digital data on three platforms using one analytic tool: for example how many views of a commercial within a period of time; how many likes of one advertisement posted on Pinterest, etc. (screenshots are expecte as well as necessary explanations.)

Compare and contrast the data collected from the three platforms (you could use a table to summarize your findings)

Conclude the most effective digital platform for your own product promotion campaign based on your above analysis of previous marketing campaign.