Project

Title : A Business Development Proposal to Set Up A Cancer Specialty Hospital in Malaysia.

Project Options:

1. A new business start up as an entrepreneur.

2. Your employing organisation as an existing business.

3. Case study of a business organisation as an existing business.

Structure -

Cover Page

Executive Summary

Table of Contents

List of Tables

List of Figures                   

1. Introduction (1000 words)

2. Business Review (3000 words)

3. Research Design (1000 words)

4. Data Analysis (2000 words)

5. Business Model (1000 words)

6. Business Plan (4000 words)

References

Appendix:

• Application for Ethics Approval Form
• Questionnaire

For Scenario 1 - New Business:

A business development proposal to..................................

Examples:

• A business development proposal to set up a fusion restaurant in Klang Valley, Malaysia.
• A business development proposal to establish a packaging material manufacturing plant in Shah Alam, Malaysia.
• A business development proposal to set up a human resource development and consultancy firm in Petaling Jaya, Malaysia.

For Scenario 2 - Existing Business:

A business development plan to..........................................

Examples:

• A business development plan to enhance the business performance of Digi Telecommunication in Malaysia.
• A business development plan to improve the marketing effectiveness of Nestle in Malaysia.
• A business development plan to increase the employees productivity of Malaysia Airlines.

Project Compulsory Requirements:

1. Application for Ethics Approval to be submitted for approval (in a given template to be signed by student, supervisor and ethics committee member and to be appended to the BDP Report).

2. Project Report - 80%  (12000 - 14000 words )

3. Reflection Report (in a given template) - 20%  (2000 - 4000 words)

Attachment:- Project Assignment.rar