PROJECT:

The purpose of this project is to learn how to develop a product concept based on customer development model.

All projects must be in an industry that has broad appeal, such as consumer products, energy, education, health, transportation, retailing, retail banking, mass media or telecommunications. Markets with few customers are not appropriate for this project.

Select a business or industry undergoing change in a market or country - for example television, cell phones, music, manufacturing, customized medicine, biotechnology, education, energy, automobiles.

You will identify opportunities to explore in these markets, and turn these opportunities into product concepts and viable and scalable business models in a startup.

OUTLINE:

Part A. Executive Summary

Part B. Trend Analysis and Overall Product Idea Part

C. Competitive Market Analysis Part

D. Business Model Canvas
(a) what were the initial hypotheses for 9 blocks
(b) how did you test the initial hypotheses (who did you talk with?)
(c) revised hypotheses from the initial testing
(d) how did you test the revised hypotheses (who did you talk with?)
(e) finalized 9 block ideas for the business model canvas

Part E. Customer Acquisition strategies and Revenue Stream (monetization model)

Part F. Implications