Project: Standardization vs. Adaptation


In Module 5, the focus is on the question of standardizing the firm's offering. Whether it is a common brand name, shared platform design or a franchised service, finding the appropriate approach in terms of standardization and adaptation plays a crucial role in the success of a product or service internationally. Often, tradeoffs need to be made. Careful analysis will help determine which ones are likely to yield the best results.

Procedure
1.Review the Project page if necessary.
2.Review the work you completed in Module 4 for your course project.
3.Given your thoughts in Module 4 and the material in this module, analyze whether your chosen firm's products should be standardized or localized:
a.What are the pros and cons from a product development perspective?
b.Which positioning and branding approach might be most effective?
4.Submit a one-page (maximum) MS Word document to your instructor, outlining the approach you intend to take with some supporting rationale for your decision.
5.Please format your paper in basic APA style including citations and references. (References can be listed on a second page. You do not need to include title page, abstract, etc. Just use basic font, margin, and spacing requirements for APA style.)