Project Part 1: Strategic Decision-making, and Heuristics

Note: This is Part 1 of the Project - A case study due in Unit 4. Part 2 will be completed in Unit 5.

Assessed in this Assignment is course outcome GB519-4: Evaluate the role of heuristics and biases in decision making.

In Project Part 1, you will use CVP analysis (Cost-volume-profit (CVP) analysis) and make balanced scorecard. The various types of financial and non-financial measurements from multiple stakeholder perspectives will be used to give a more balanced view of business performance.

You have the opportunity to conduct research that will enhance your value as an asset to the organization for which you work. Your critical thinking and credibility as a communicator of information are vital, much desired, skills.

Part 1 of the Project requires you to make an analysis and evaluation of a manufacturing organization. This evaluation will also provide the foundation for Part 2 of the Project. "The Organization" may be understood and used in three ways:

You may use your own employer as the basis for the Project - If your employer is a manufacturer, it is appropriate to the Assignment and has the requisite information to support a graduate-level analysis. Use of an organization that is not appropriate may result in a diminished score. If you have any doubts, please contact your instructor for additional guidance.

Another possibility would be to use a local manufacturing company willing to help you with your Project, even if you are not an employee.

Next, if you are not employed, or if your employer is not appropriate to the assignment, you may select a different organization. You may use any organization of your choosing, but it must be appropriate to the Project.