Project Part 1: Project Proposal
There are four parts to the final course project. The first part of the project is the initial project proposal, which will be submitted to the instructor for approval--before continuing with the rest of the project. It includes the Introduction to the Project Proposal.
The first part of the project will identify the company of choice that will seek an expansion opportunity to an oversee area of choice. Be sure to identify the country and mode of entry. In addition, provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.
Write a 1000 word, APA style paper where you complete the requirements for Part 1 of the Project Proposal. Part 1 must include the following:
Introduction:
Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.
Identify the following:
- Country of choice
- Mode of entry
In your paper include a title sheet and 2-3 references.
Project Part 2: Cultural Exchange and Marketing Strategy
Now that you have had your Project company/idea approved by your professor, it is time to write the second part of the project, which builds on Project Part 1. Using the same company your chose for Project Part I (the company that is proposing an expansion opportunity overseas), conduct research on the proposed "overseas" country.
Specifically focus on the culture and cultural exchange of the country.
For the culture, review the web site or similar resources to compare the cultural differences between the US and the company in your project. Identify the cultural differences and consider the cultural exchange.
In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.
To Review: Write a 1000 word, APA style paper entitled "Strategic Audit"
In your paper Identify the following:
- Cultural differences
- Cultural exchange
- Distribution Methods
- Product/Market
- Pricing
- Positioning
In your paper include a title sheet and 2-3 references.
Project Part 3: Strategic Audit
Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:
- Internal environment
- External environment
- Strengths
- Problem analysis
- Recommendations and implementation costs
- Evaluation and Control Processes
Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references.
Instructions for Project Part 4
There are TWO PARTS to this week's Capstone Project Assignment.
Assignment Part 1
It's time to finalize your research and put together your final proposal. Below is the summary of what is required for the final written proposal.
Project Part 4 is the final written analysis of your company's strategic plan. Be sure to include:
1. Summary
2. Executive Summary
Combine all of the previous project parts, incorporating any feedback received from your instructor into the final written paper.
Required Sections include:
Part 1: Introduction
- Introduction and overview of your selected company along with an initial analysis of the growth opportunity
- Country of Choice
- Mode of Entry
Part 2: Cultural Exchange and Marketing Strategy
- Cultural Differences
- Distributions Methods: Product/Market, Pricing and Positioning
Part 3 Strategic Audit
- Internal Environment
- External Environment
- Strengths
- Problem Analysis
- Recommendations and Implementation Costs
- Evaluation and Control Processes
Submit your final written analysis of the company's strategic plan for the expansion opportunity overseas. The entire project should be a minimum of 3000 words (body of the paper), APA style. Additional support items related to APA formatting (e.g. cover page and reference page are not covered in the word requirement.)
In your paper include a title sheet and 6-10 references.
Assignment Part 2
Step 1: Create a PowerPoint Presentation Highlight the Expansion Proposal
- Create a 10-15 minute PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion. The presentation should be between 10 to 15 slides in length, not including the title and reference slide
Step 2: Record the Presentation
- Record the presentation of the Present PowerPoint using a similar product like screen cast to capture voice and presentation. Use the free version.
- Submit the recorded presentation video and PowerPoint slides