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Project - Strengthening Web Presence

This week for your project, you will provide advice on how your client can best market to their customers and optimize their website. In a minimum of 3 full pages, provide a report that includes the following:

• How might the company build more of an online presence"

• Analysis of their website. What was favorable about their website? What are some of their website attributes that customers may find unappealing?

• Recommendations for data that they should capture to help with their online conversions (sales) and why.

• Discuss how the business would benefit from adding a company-sponsored blog to their website.

• Include an APA formatted title page.

• Include an APA formatted reference page with at least 3 credible sources - with 1 source being from an academic journal (academic journals can be accessed through databases listed on the Rasmussen Library and Learning Services page)

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