Project - Export Analysis
Please follow the format below and include each title section in your analysis. The questions below the titles are to serve as guidelines, they are not subtitles; they are there to inspire your research. Please see pages 22 and 23 of the textbook for other considerations that may be included as you prepare the analysis.
Objective: Develop a feasibility study for an Export Plan to Nigeria. Validate your decision with ample legitimate resources
•Company: Johnson & Johnson, Inc.
•Product: O.B. Feminine Hygiene Product
•Company's Goal: To export this product to Nigeria within a year
1. Brief Analysis of current situation for Johnson & Johnson, Inc. and product (300-500 words)
•Include company's brief history
•Board of directors
•Describe product
•Stock market indicators
•Include chart of stock market performance
2. Introduction of Nigeria (800-1000 words)
1.Brief history of the country selected
2.Political and economic system ?What political system is in place?
?How does the political system affect the economic system?
?How could the economic system affect the introduction, production, or distribution of the product?
?What legal systems are in place that may affect the introduction or distribution of the product?
?What macro-political and economic changes could affect the distribution of this product?
?What evidence demonstrates whether this country is transitioning into a market-based economy or whether it has an established market-based economy and how does it affect production or distribution of the selected product?
?What is Nigeria's foreign trade policy? What is their strategic trade policy? Any quotas?
?What trade barriers challenge this country?
?Are they affected by any trade sanctions or embargoes? How, explain
?Are there local content regulations that may affect distribution?
?Is Nigeria a member of the WTO? How does it benefit the country, or is it a drawback? Explain
?Is Nigeria a member of a regional trade agreement? How might this be an advantage or a disadvantage to distribution of the product?
?Any other implications or considerations that could potentially impact trade with the USA?
3. Demographics and Cultural Implications (500-700 words)
•Describe Nigeria's demographics
•What is the socio-culture of this country? Define and explain (Religious Beliefs, Values, Cultural Norms, etc?
•What are the business and economic implications of the socio-cultural forces?
•Could these socio-cultural values and norms affect the distribution of this product in this country? How? Explain
4. Ethical Considerations (300-400 words)
•What possible ethical issues might arise in the distribution of this product?
•Does J&J promote Human Rights? What policies do they have in place? Are they involved in any ethical or unethical issues?
•Based on the CPI, what is Nigeria's corruption index? What are your country's characteristics or cultural norms that led them to the indicated CPI?
•Are there Human Rights issues in Nigeria? Is it a dimension of the foreign policy? How is it enforced? Explain
•What are the ethical implications as the product is distributed in Nigeria?
5. Marketing and Currency Issues
•What is the currency rate and how has it been affected by the recent economic slump?
•Explain how changes in the current exchange rate may affect exporting to Nigeria.
•What marketing strategy should be considered?
•What are the best communication strategies and why?
•What is the best timing of entry? How would it impact their market growth?
•What would be the best distribution channel: direct or indirect?
6. Conclusion
•What recommendations would you have for this company to export "o.b." to Nigeria?
•Please explain if this would be a profitable opportunity or not and why.