Program sponsorship is one way for advertiser to cut, Ask an Expert

Management Studies

Program sponsorship is one way for advertiser to cut through the clutter of television advertising.

Propose existing and potential television shows or specials that would present powerful sponsorship opportunities for the sports-drink maker Gatorade.

Identify any additional marketing opportunities that could accompany such a sponsorship.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92761567

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