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Professor has been bragging to his friend, Jack Kramer, Director for Application Development at Apple Inc., about how smart the students in his college classes are. Because Apple surveys have shown that more apps on cell phones are used by Generation Y (or Millennia's born in the 80's and 90's), Kramer has decided to commission each of the students in Marketing to create a new or better revised app for a Smartphone, one designed for entertainment, shopping or news and information. They are to tell in specific detail exactly how the app works and why it would be appealing to Smartphone users and their consumer behavior. Also explain how this product would be promoted, who its target market is, and how it would be priced.

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