Product Positioning Paper

Write a paper of no more than 1,250 words to explain how the consumer is influenced during the decision-making process by targeted product positioning.

The paper must address the following:

Research current product positioning of similar products to determine the best positioning for your clients' product and explain your findings.

Select a product positioning strategy and make your recommendations explaining why the strategy selected is the optimal choice.

Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group.

Describe how product positioning is important to the marketing plan.

Create a Microsoft® Excel spreadsheet that includes the pricing strategy and price set.

Use the Strategic Approach to Pricing Exhibit 18.4 in Consumer Behavior & Marketing Strategy to develop a pricing strategy and set a price for the flavored cigarettes.

Format your paper consistent with APA guidelines.