(Answered) Product development of a new plastic laminate

Management Studies

Clive is an engineer involved in the product development of a new plastic laminate that would be sold to manufacturers of kitchen counter tops. Currently, Clive and his colleagues are considering the potential for profitability of the new product. They are likely in the ____ phase of the new product development process.

Idea generation
Market testing
Business analysis
Concept testing
Compatibility research

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