Product Definition

Written Assignments in this course will build on each other. For example, the written assignment in Week 3 builds on the written assignment in Week 2. It is important to read the feedback provided along with your grade on each assignment. Paying attention to the feedback and incorporating suggested changes into the next assignment will help you develop a strong marketing plan and insure a better grade.

Write a 3 page paper that covers the following points:

• Using the template on page 242 and 510 develop a positioning statement for your social marketing project.
• Describe thecore product(the major perceived benefit the target audience wants from the behavior you'd like them to adopt).
• Describe theactual product(any tangible goods or services you will be offering or promoting in order to help the audience adopt the desired behavior).
• Describeaugmented products, if any (any additional tangible goods or services that would help the target audience perform the behavior).

Use APA format for both the layout of the paper and the references you use. Use reference from credible sources to support the points you are making. It will be helpful to use the words in bold from the list of assignment requirements as headings in your paper to make sure you've covered all of the requirements.

Note that the maximum number of pages listed for the assignment not including the title page or list of references will be read.

References

Lee, N. & Kotler, P. (2016). Social marketing: Changing behaviors for good (5th ed.). Thousand Oaks, CA: Sage Publications.