Product - Kellogg's Special K Cereal

As part of the marketing plan, you will be preparing the promotional plan, which will include the following:

• One interactive advertisement, using social media as the primary communication vehicle
• Write1 brief press release announcing the product's features and benefits. Suggest3 media outlets where the release should appear, and explain why.
• One promotional program, such as a print or direct-response campaign. Explain the projected results of the program.
• Projected promotional budget for one year
• Finalize pricing strategies
• Finalize distribution choices
• Evaluation

Name one monitoring method that the company should use to measure the effectiveness of this IMC strategy.