Produce a brief Advertising Plan for a new or existing product or service that you develop.
Be creative and have some fun, but try not to describe a product or service that is clearly illegal (murder for hire) or in extremely bad taste (Baby Taser.)
You should include at least the following information
A brief Overview of the YOUR project, similar to an Executive Summary (a paragraph or two.)
The product (or service): what it is, does, is made of, how big, taste, etc.
The suggested Target Market specifics: demographics, geographics, psychographics
The Promotional Plan: Talk about the proper print and broadcast media you would use. Where and when would you advertise? Your artwork, if included, need only be of mockup or storyboard quality. You are not graded on the quality of your artwork.
A Sample Project is included in the Course Content Course Project Section.