Proctor and Gamble's Organization 2005.
Proctor and Gamble: This is a huge multinational firm with products you probably buy every day. This business is interesting because the company is focusing on science and technology to help it revise many of its business strategies and contribute to overall company goals for sustainability and corporate social responsibility.
Use the strategy model in Figure 1.5 on page13 of Foundations in Strategy as a guide to frame the selected firm's strategy description from the following two perspectives:
- First, the static perspective:
- Where is the firm competing? What is the product?
- How is the firm competing? What is the basis for the firm's competitive advantage?
- Second, the dynamic perspective-the firm's preparation for the future:
- What does the firm want to become?
- What does it want to achieve?
- How will it get there?