Procter & Gamble is an international company with a number of well-known brands. Develop a Marketing Plan to address the needs of ONE of the options listed below:
1) The launch of a new brand or product development extension in a country or economic zone you are familiar with.
2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
3) The launch of existing brand within the current company portfolio into a country or economic zone where it currently does not exist.
Begin your report with an External and Situational Analysis. Your focus should be on the Corporate Company and the new brand or product development extension or brand extension or launch of an existing brand.
It should be structured around the sections and sub-sections outlined below. Students should take account of the marks for each section and the marking criteria when writing their marketing plan.
The solution must include,
- Executive summary
- Situation Analysis
- Marketing Objectives
- Marketing Plan
- Marketing Budget
- PowerPoint presentation
4000 words (maximum) excluding the title page, reference list and appendices.
You are required to detail the exact word count on the Title Page of the assessment.