Problem:

You are scheduled to interview with the Board of Directors for the open Chief Operating Officer position at Under Armour. To fill such a key executive role at the company, you know Jeffries will expect you to be completely familiar with the specialty retail industry environment and to have fully researched the internal conditions at Under Armour.

In addition, to really stand out, you will need to offer solutions to the most pressing competitive and strategic issues facing the company.

With the meeting just days ahead, you decide to sit down and review your notes on the following key discussion points:

Required:

1) Outline the greatest environmental threats that have immediate implications for Under Armour.

2) Discuss the greatest opportunities available in the marketplace for Under Armour to pursue?

3) Explain Under Armour's greatest organizational strengths and weaknesses?

4) Outline how can Under Armour's strengths be used to deflect environmental threats and take advantage of opportunities to further the company's success in the industry?

5) State what can be done to overcome the company's weaknesses?

Provide thorough explanation of every question given in the problem.