Problem:

This is what i know about Porters Model. It is the systematic analysis of forces in the industry environment using the Porter framework is a prowerful tool that helps managers to think strategically. It is important to recognize that one competitve force often affects the others, so that all forces need to be considered and thought about when performing industry analysis. Indded, industry analysis leads maangers to think systematically about the way their strategic choices will both be affected by the forces of industry competition.

1. Risk of entry by competitors
2.bargaining power of suppliers
3.bargaing power of buyers
4. intensity of rivalry among established firms

Required:

Question 1) Discuss Porters five forces model.

Question 2) What you know about the U.S beer industy. What does the model tell you about the level of competition in this industry.

Provide thorough explanation of the given question.