Problem:

Question 1) Where and when can you get across your marketing messages to your target market?

Question 2) Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?

Question 3) When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions?

Question 4) How do your competitors do their promotions? And how does that influence your choice of promotional activity? Provide thorough explanation of the given questions.