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Question 1) What is the role of research in the strategic marketing planning process? In your answer differentiate between qualitative and quantitative research techniques and the resultant data each generates.

Question 2) How do marketers use the resultant data? What roles do "big data" and "data mining" play in gathering and analyzing marketing research data?

Provide thorough explanation of the given question.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91149053

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