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Problem:

Question 1) An anti-smoking campaign showed autopsies of people who have died of lung cancer. The campaign seemed to have little or no fear effect on the rate of teenagers taking up smoking. Why?

Question 2) It has been observed by psychologists that women are more likely to ask, "Could you close the door?",while men are more likely to ask, "Would you close the door?"

Question 3) What does this slight difference in language usage represent in gender role socialization? What socialization goals are most likely being used by the men and women in the example?

Question 4) Gradually changing the package of a brand loyal product can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factor influencing forgetting allows this marketing strategy to work?

Provide thorough explanation of every question given in the problem.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91149721

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