Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Operation Management Expert

Problem:

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:

Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.

Required:

Question 1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ?

Question 2) What total share of the viewing audience was captured by all five networks?

Solve the problem and show all work.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91163527

Have any Question?


Related Questions in Operation Management

1 reduced overhead costs for material movers amp expediters

1. Reduced overhead costs for material movers & expediters, is a benefit of using the days of supply calculation. True False 2. A wine bottling machine can bottle 23 hours a day. The total output is 89 bottles a day. Eac ...

Instructionsfor this assignment you will take on the role

Instructions For this assignment, you will take on the role of a Project Management Institute (PMI) Project Management Certification exam instructor and complete a PowerPoint presentation. It is your responsibility to ed ...

1 briefly explain the philosophy and rationale for using

1. Briefly explain the philosophy and rationale for using integrated marketing communications. 2. What is trade promotion and which marketing tasks does it address? 3. What is product placement and what are its pros and ...

Describe the various types of symbols that can be used to

Describe the various types of symbols that can be used to communicate an organization's values. Provide an example of each. Why are symbols important to examine when taking a cultural approach to organizations? Describe ...

1 what are the advantages and disadvantages of keeping the

1. What are the advantages and disadvantages of keeping the strategic-planning process secret versus placing the firm’s strategic plan on the corporate website and discussing strategies and planning publically? 2. What a ...

Explain the concept of quality function deployment link

Explain the concept of quality function deployment. Link your answer to how QFD can be used to understand if suppliers are in control of the processes in which they produce components. This answer must be in your own wor ...

Question what is the role of strategic planning in

Question : What is the role of strategic planning in creating value for an organization? Provide an example of how a company uses strategic planning to create value for an organization.

Questions about implementing a new electronic medical

Questions about implementing a new Electronic Medical Record System (EPIC)... Are there any legal issues choosing or implementing the new EMR system such as EPIC? Has the new system helped to reduce the incidents of serv ...

1 how do the skills colantuono talks about matter to

1. How do the skills Colantuono talks about matter to measuring and implementing change? 2. How should organizational leaders embed the skills that Colantuono talks about into the organization in order to create continuo ...

Complete the following assignment in a paper of

Complete the following assignment in a paper of approximately 750 words Create a job description for the role of supervisor of a customer service call center. Include the following sections: Basic role purpose: What are ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As