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Problem

Mesa Cheese Company has developed a new cheese slicer called Slim Slicer. The company plans to sell this slicer through its catalog, which it issues monthly. Given market research. Mesa believes that it can charge $20 for the Slim Slicer. Prototypes of the Slim Slicer, however, arc costing $22. By using chapter materials and gaining efficiencies in mass production. Mesa believes it can reduce Slim Slicers cost substantially. Mesa wishes to earn a return of 40% of the selling price.

Instructions

(a) Compute the target cost for the Slim Slicer.
(b) When is target costing particularly helpful in deciding whether to produce a given product?

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