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Management Studies

Problem:

Marketing planning must be aligned with the organizational strategic plan and is based on a situational analysis. The marketing planning must also be implemented and controlled (follow-up). Marketing planning is viewed as three interrelated tasks.

Required:

Question 1) Write a 2-3 page paper that examines the marketing planning process. Include in your paper these topics: 1. Marketing objectives 2. Target market selection 3. Marketing mix 4. Relationship between organizational plan and marketing planning. Explain the solution in detail.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91162295

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