Problem:

Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a 300-400 word response on the marketing mix and submit to this discussion thread. Be sure to cover the following in your response:

Required:

Question 1) Describe what is meant by marketing mix.

Question 2) Describe and discuss the different elements of the marketing mix for a product of your choice.

Question 3) How does the marketing mix enable marketers to better serve their customers?

Question 4) How would you use the marketing mix to select a new product or service?

Question 5) How would you apply marketing mix to use a seamless value chain to transport the product or service to the customer? Provide thorough explanation of every question given in the problem.