Problemmark cotteleer owns a company that manufactures, Ask an Expert

Management Studies

Problem:

Mark Cotteleer owns a company that manufactures sailboats. Actual demand for Mark's sailboats during each season in

2006 through 2009 was as follows:

Season 2006 2007 2008 2009

Winter 1,400 1,200 1,000 900

Spring 1,500 1,400 1,600 1,500

Summer 1,000 2,100 2,000 1,900

Fall 600 750 650 500

Mark has forecasted that annual demand for his sailboats in 2011 will equal 5,600 sailboats.

Question 1) Based on this data and the multiplicative seasonal model, what will the demand level be for Mark's sailboats in the spring of 2011?

Solve the problem and show all work.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91149872

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