Problem:

Let's consider the "Yardstick Approach"

Before you decided to acquire the new business, you prepared an (imaginary company is a Senior Village, which is a city on one grounds for Seniors, they will not have to leave the grounds for anything) analytical report comparing two potential acquisitions.

Let's consider the "Yardstick Approach"

Required:

Answer the following questions in one or two sentences about how you might have prepared for this report. Keep it simple, be creative.

Question 1) Why were you looking to acquire another business?

Question 2) What industry or economic trends did you consider?

Question 3) What 2 companies were you evaluating as possible acquisitions?

Question 4) What did you use to evaluate (and compare) your potential acquisitions? (Make a list)criteria this is the yardstick. Make a recommendation.

Explain the solution in detail.