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In this discussion we will dive into an ethical area of sports marketing. There is a great deal of controversy over the names of certain sports mascots and teams. For example some people have issues with using Native American names for mascot or team names. Some examples are the Washington Redskins, the Chicago Blackhawks, the Cleveland Indians or the Kansas City Chiefs? Others may have issues with names such as the Titans, Spartans, Trojans or Crusaders? How about gender issues in names such as the Warriors and the Lady Warriors? Discuss whether you feel the names of sports teams or mascots is an ethical. Should sports leagues have the ability to force teams to change their name if it is offensive to some of their fans? Why or why not?

500 words in length.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92795865
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