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If a new Walmart opens in your neighborhood and you decide to boycott the store, are you a stakeholder in that Walmart? Why or why not? What kinds of companies attract this level of negativity. Why is the opening of a retailer a bad thing? Is the perception that it would be low-end and lessen the value of the community or that it might displace small businesses? Who does it impact beyond you as an individual? What about Starbucks? Would that make a difference in your answer?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92520027
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