Problem:

I) Write a 3+ page, double-spaced essay regarding: Mapping the Process of Innovation Pick an industry (e.g. groceries, airlines, publishing, etc.) and explain the innovative process that must take place for successful integration of innovation.

II) Recommend how an industry leader should search, select, implement, acquire, execute, launch, and sustain an innovative offering that is appropriate for the chosen industry.

III) What can they learn from the adopting innovation?

IV) How can this be used to maintain a competitive edge? Were there any areas within this process that required extra emphasis? Provide thorough explanation of the given question.