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From the first e-activity, determine which of the two primary drivers of the competitive landscape is more influential. Explain your rationale. The technology is the more influential primary driver of the competitive landscape. Technology will allow a company to optimize its performance. In a competitive industry a company has to remain current with technology to stay afloat with their competitors. For example, the agricultural industry must keep upgrading technology to keep up the pace with others in the same market. Explain which model (1/0 model or resource-based model) you believe will best help a firm in the industry you researched earn above-average returns. Using the resourced-based model will help in the agriculture industry by constructing a realistic plan of strategy to implement. The resource-based model can help a firm achieve substantial return. Also, by using the firm's own resources they will be able to view their capabilities

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