Problema major differentiating factor for companies is the, Ask an Expert

Management Studies

Problem:

A major differentiating factor for companies is the quality of Customer Service.

(i) Give the reasons which justify the inclusion of Customer Service as an element of the Service Marketing mix.

(ii) With reference to a named commercial bank discuss the key steps in creating a customer Service Strategy.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9587262

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