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Management Studies

Problem:

A car manufacturer and a multinational computer technoloy corporation intend to combine their strengths to develop intelligent sound system for cars.

Required:

Question 1) Assuming that both companies will have a moderate to high level of interactions what would be the most suitable form of alliance to adopt?

a) The firm should develp an R&D consortium, combining teams from both companies.

b) the firms should create an equity joint venture, combining assets from both companies.

c) the firms should create a licesing agreement to exploit the new application.

d) the firm should develop production facilities to be shared between the partners.

Explain the solution in detail.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91162454

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