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Problem: Explain the North American Industry Classification System. The NAICS provides a way to identify, analyze, segment, and target business and government markets. Organizations can be identified and compared by a numeric code indicating business sector, subsector, industry group, industry, and country industry. NAICS is a valuable tool for analyzing, segmenting, and targeting business markets.

Questions: 1. Explain how a marketer can convert SIC data to the NAICS.

2. Pick a product and determine its NAICS code. How easy is it to trace the groups and sectors?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92632229

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