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Problem: Discuss the importance of global marketing. Businesspeople who adopt a global vision are better able to identify global marketing opportunities, understand the nature of global networks, create effective global marketing strategies, and compete against foreign competition in domestic markets.

Questions: 1. What is meant by "having a global vision"? Why is it important?

2. Isolationists have suggested that America would be much better off economically and politically if we just "built a wall" around the country and didn't deal with outsiders. Do you agree? Why or why not?

3. Discuss jobs outsourcing. Is it beneficial to U.S. firms?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92631998

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