Problem discuss criteria for successful market segmentation, Ask an Expert

Management Studies

Problem: Discuss criteria for successful market segmentation. Successful market segmentation depends on four basic criteria:

(1) a market segment must be substantial and have enough potential customers to be viable;

(2) a market segment must be identifiable and measurable;

(3) members of a market segment must be accessible to marketing efforts; and

(4) a market segment must respond to particular marketing efforts in a way that distinguishes it from other segments.

Question: As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Write a memo to your client discussing your evaluation of the kids' segment in terms of the four criteria for successful market segmentation.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92632191

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