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Problem: Describe how and why product warranties are important marketing tools. Product warranties are important tools because they offer consumers protection and help them gauge product quality.

Question: Lands' End and L.L. Bean are renowned for their product guarantees. Find and read the exact wording of their guarantees on their Web sites. Do you think a company could successfully compete against either without offering the same guarantee?

Marketing Management, Management Studies

  • Category:- Marketing Management
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