Problem a a companys total marketing communications, Ask an Expert

Management Studies

Problem :

a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts.

b) One of the hardest marketing decisions that a company faces, is how much to spend on promotion. Name and explain two common methods used to set the total budget for advertising.

c) Overview the promise and challenges that e-commerce shows for the future.

d) Briefly describe the three types of Vertical Marketing Systems.

e) How do environmentalism and consumerism affect marketing strategies?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9586769

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