Problem 1sales data for doomed international co are as, Ask an Expert

Management Studies

Problem 1

Sales data for Doomed International Co. are as follows:

Year	Annual Sales (millions)

1	98.0
2	85.1
3	77.9
4	74.2
5	59.3
6	46.7

Using simple linear regression analysis, calculate forecast for Year 8.

Problem 2

Historical demand for a product is as follows:

	DEMAND
April	60
May	55
June	75
July	75
August	89
September	76

Using a simple three-month moving average, calculate a forecast for October.

Using single exponential smoothing with a=0.2 and July forecast = 80, calculate a forecast for October.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92631385

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