Problem 1a the development of inter-organizational, Ask an Expert

Management Studies

Problem 1

(a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain.

Problem 2

(a) Illustrating a situation, suggest how marketing communications might help:

- perceptual selection
- perceptual organization

(b) Explain the high- and low-involvement decision-making processes

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9585111

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