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Problem 1: Imagine you are a sales manager for a small business in a niche market that outfits newly constructed homes with Smart Home technology. Your largest client has been asking for a refrigerator that interfaces with the pantry to create recipes for the ingredients the homeowners have on hand. These monitoring technologies are available individually but a system that works together to create recipes is not currently available. You have just heard back from Research & Development (R&D) that this technology will be pushed back for another 5 years despite the builder's increasing demand and preorders for the product. R&D initially thought this product could be developed within one year. Needless to say, this misstep on their part has made you a bit angry because you promised the client a product based on information from R&D.

Problem 2:

Choose the best electronic communication method for delivering this message to the client. Then, create a message using the appropriate format. Explain why you chose the format.

Problem 3:

Imagine you are the sales manager for American Computer Corporation (ACC). You just received notification from the accounting department that they approved a credit account for your new customer Computer Warehouse Ltd. located in Bangor Down, Ireland. You need to send a letter to James McGafney, the company president, stating the following:

Let him know the company has been approved for a $500,000USD initial credit line.

Discuss the bi-yearly review of each account that will take place and the credit increases that will be extended for any current accounts.

Confirm the company's initial order of 900 laptop computers and accessories totaling $250,000. Encourage James to use his remaining $250,000USD credit line to invest in some high quality external data storage units.

Explain the opportunity to increase sales by adding on these products as they help maintain computer speed and extend computer lifespan.
Business Letter!!!Needs to include !!!

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91525117
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