prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

· Imagine that you are a manager of a retail store in a major mall with decreasing sales. From the e-Activity and weekly reading, suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.

· propose two (2) methods that your ABC company. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.

· Imagine that you have been tasked with creating an app for Apple's iTunes store. Determine two (2) research tools (surveys focus groups, concept testing, etc.) you will use to identify customers' needs. Provide a rationale for your response