Prior to your week five class meeting read case 142, Ask an Expert

Management Studies

Prior to your Week Five class meeting, read Case 14.2 “Flying to Armenia” at the end of chapter 14 of the “Global Marketing” textbook by Gillespie, K., & Hennessey, D.

For each of the five promotions discussed in the case, identify the target market, explain the motivation behind the promotion and suggest ways in which to measure the success of the promotion.

Why do you think each of these promotions worked well in the Armenian market?

Would these promotions be as successful in your country? Why or why not?

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Operation Management, Management Studies

Category:- Operation Management
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